Trying to have a baby shouldn't mean losing yourself along the way.

When your mind won’t switch off and you’re tired of carrying so much, sometimes you just need somewhere to pause. Start gently with my free Inner Sanctuary meditations — a few quiet minutes created just for you.

Trying to have a baby shouldn't mean losing yourself along the way.

I bring together my experience as a midwife, my own journey through infertility and loss, and practical emotional wellbeing approaches to offer support that considers you, the whole person, not just your fertility.

When your mind won’t switch off and you’re tired of carrying so much, sometimes you just need somewhere to pause. Start gently with my free Inner Sanctuary meditations — a few quiet minutes created just for you.

Hello, I'm Sam

Former NHS Midwife | Fertility Doula | Emotional Wellbeing & Breathwork Coach | Lived Experience of Infertility & IVF

Hi, I’m Sam. Before I ever became a fertility coach, I was a midwife. Then, while caring for other women and families, I spent six years struggling to become a mum myself. I knew the science. I understood pregnancy. But none of that prepared me for what infertility actually felt like to live through.

This work is deeply personal to me, not because I have all the answers, but because I know what it’s like when trying to have a baby quietly takes over more and more of your life. I experienced miscarriage, failed IVF, successful IVF and profound loss. Somewhere along the way, I also lost parts of myself. It took becoming physically unwell and partially losing my ability to speak for almost a year to make me stop and begin turning some of the attention I’d spent searching everywhere else back towards myself. That changed the way I understood support — and eventually became the foundation of the work I do today.

When infertility or IVF begins to take over your thoughts, relationships and everyday life, it's easy to forget that you need looking after too. I'm Sam, a fertility doula, emotional wellbeing coach and former NHS midwife. I offer compassionate, practical support to help you feel more like yourself again, even when the future feels uncertain.

I support people who’ve spent so long trying to have a baby that somewhere amongst the waiting, appointments, Googling, treatment and trying to stay hopeful, they’ve started to lose sight of themselves. This isn’t about wanting your baby any less. It’s about making sure you don’t lose your whole life… or yourself, while you wait.

It doesn’t happen all at once...

At first, you’re just trying to have a baby...

Then you start tracking dates.

Looking things up.

Wondering whether you should be doing something differently.

Appointments creep into the diary. Plans start being made around cycles and treatment.

You find yourself working out how pregnant you might be by Christmas, a holiday, a wedding or your next birthday.

You become an expert at smiling through pregnancy announcements.

You say “I’m fine” because explaining how you really feel can seem exhausting.

Maybe you stop going to certain places.

Stop seeing certain people.

Stop doing things you used to enjoy.

Not because you decided one day to put your life on hold.

It just… happened.

Because it began hurting too much not to.

I know because it happened to me too.

For years, so much of my attention was focused on one question:

When will I get pregnant?

It took me a long time to realise there was another question I needed to ask...

What’s happening to me while I’m waiting?

You don't have to be at breaking point to deserve support. And you don't have to wait until you've finished fertility treatment to begin looking after yourself.

What if you could go to a family gathering without spending the whole week dreading the questions?

What if another pregnancy announcement might still hurt, but you had ways to support yourself through the feelings at the time and afterwards?

What if you could start making plans again, without feeling that every decision depended on whether this month worked?

My work starts somewhere that can so easily get forgotten when everything becomes focused on having a baby.

With you.

Right now.

Because sometimes we spend so long looking everywhere else for answers that we forget to turn some of that attention back towards ourselves.

It Starts With You.

So what might begin to change when you start looking after yourself too?

You'll find ways to steady yourself when your thoughts begin spiralling during the two week wait or at 3am.

You'll have greater understanding why certain situations feel so painful, and find ways to respond without being hard on yourself.

You'll set boundaries around unhelpful questions, pregnancy announcements, baby showers and difficult conversations.

You'll have space again for relationships, hobbies, rest and experiences that have gradually disappeared.

And rebuild trust in your own needs and decisions while living with the uncertainty this journey brings.

MY APPROACH

I believe no one should have to lose themselves while trying to have a baby. My mission is to create spaces where the person behind the appointments, results, waiting and hope feels seen, heard and supported too.

Because the dream of becoming a parent matters enormously, but so does the person waiting for that dream. You shouldn’t have to wait for a positive pregnancy test before you’re allowed to feel like yourself or live a life that matters. Your life matters now.

I support people who feel they’ve lost sight of themselves while trying to have a baby, and who want to find a way to live more fully now without giving up hope for the family they still deeply want. So where can you even start?

How I can help you

The Sanctuary Experience - Wellbeing Retreats in Dorset

The Sanctuary is somewhere to step away from the noise for a while. Through gentle, thoughtfully created virtual and in-person experiences, you’ll have space to breathe, slow down, reconnect with yourself and put down some of what you’ve been carrying. No pressure to have everything figured out. Just somewhere you can come as you are.

The Heart of Fertility - Group

For when you’re ready to go beyond simply coping and begin making changes alongside a small group of people who understand what a fertility journey can feel like. Together, we move through my five-part HEART Method™, helping you reconnect with who you were before this journey started and begin creating space for your life alongside fertility, IVF treatment, and the future you’re still hoping for.

The Heart of Fertility Private Sanctuary

My most personal level of support. A 12-week private journey shaped around you — your story, your emotional wellbeing, your needs and the parts of yourself and your life that have become lost along the way throughout your fertility journey and fertility treatment. Together we move through the HEART Method™, helping you find your way back to yourself without asking you to let go of the hope that brought you here.


Sam is incredible. I had a call with her yesterday and it really was such a lovely, warm, comforting call and she really helped me see past the pain and frustration! She really is a saviour!

  • Steph

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The Inner Sanctuary

A free collection of guided meditations for the moments when your mind won’t switch off, everything feels too much, or you simply need a few quiet minutes that belong to you.

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